The Association of Medical Insurers and Intermediaries (amii) has appointed Liam Kennedy as its vice-chair, to focus on strengthening industry partnerships and advancing professional standards across the sector.

Kennedy has 30 years’ industry experience primarily in distribution management. He is director of key accounts for health insurer Vitality, responsible for developing the specialist health intermediary distribution channel for consumer and SME businesses.

After being an executive of amii for several years, Kennedy has also been involved in various initiatives, including leading amii’s recently launched training academy which aims to provide education and professional development opportunities for health insurance intermediaries through its e-learning platform

Kennedy said: “Having been involved with the association for several years, I know the incredible role amii plays in our industry. I’m particularly proud of our progress with the training academy, and I look forward to continuing to drive initiatives that support and develop our sector.”

Dave Middleton, executive Chair of amii, commented: “Liam’s appointment as vice-chair is a natural progression given his outstanding contribution to amii over the years. With his extensive sector knowledge and leading role in developing our training academy, I am confident Liam will excel in his new position.”

amii represents the UK’s health and wellbeing industry, supporting intermediaries, insurers and product providers. The organisation promotes professional standards and ethical practices to enhance consumer knowledge and access to quality health insurance and protection services.