Care provider Loveday & Co has appointed Sian Hammer as managing director.

Loveday operates three luxury residences in London: in Kensington, Abbey Road and Chelsea, and is opening two more next year in Belgravia and Esher, Surrey.

Hammer has experience of strategic management and senior care services in the senior living, housing and care sectors. She was previously group sales and marketing director and board director at Audley Group and before that held senior leadership positions within healthcare and residential real estate. 

Laurence Geller, chief executive of Loveday & Co, said: “[Hammer’s] leadership experience and innovative approach in the senior care industry fully align with our vision to deliver unparalleled, best-in-class care. Her proven leadership qualities and commitment to driving positive change make her an ideal fit for this pivotal role. Sian’s appointment marks an exciting new chapter in Loveday’s journey of continued evolution and growth as we open new homes.”

Hammer said: “I am thrilled to be joining Loveday, a company known for its commitment to innovation, industry leading standards of care and hospitality. I look forward to working with the incredible team to continue enhancing the lives of our members and setting new standards in the industry.”