ramarketing, a pharma and biopharma marketing agency based in Newcastle upon Tyne, has  appointed Elliott Gibson as head of data and insights and promoted Matt Dent to head of delivery.

Gibson has more than a decade of experience in market research industries. He has knowledge of predictive modelling, simulation, time series modelling/forecasting, and machine learning, in addition to data analytics and market research and previously worked in senior positions at aviation and film industry research companies.

He is tasked with developing proprietary AI applications for the agency and building predictive analytics to strengthen the agency’s AI capabilities.

Gibson said: “The agency’s unwavering commitment to leveraging AI and data to deliver exceptional results for clients aligns perfectly with my passion for driving growth through data-driven insights. Together with the talented team at ramarketing, I look forward to shaping the future of life science marketing.”

Dent has worked at ramarketing for more than six years leading operational delivery and supporting AI rollout. In his new role, Dent will oversee the agency’s client delivery, ensuring execution of marketing campaigns and the integration of AI and data-led solutions.

Emma Banks, chief executive of ramarketing, said: “Elliott’s appointment and Matt’s promotion are testament to our commitment to delivering cutting-edge marketing solutions to our clients. Their combined expertise in data and insights, coupled with Matt’s operational leadership, will enable us to provide even greater value to our clients and drive their success.”