Liverpool-based care provider Right at Home UK has promoted Lucy Campbell to chief executive, Home Care Insight has reported.

Campbell joined Right at Home UK’s senior business performance manager in 2015 and was promoted to director of operations six months later. In October 2019 she became chief operations officer. Former chief executive Ken Deary who founded and owns the business remains chair of Right at Home and is also to chair the British Franchise Association.

Campbell said: “It’s a privilege to be in a position to play an instrumental role in supporting vulnerable adults at a time when this need has never been more important, due to the current pressures our sector is facing.”

Campbell said her five-year goal for Right at Home is to increase its network to 100 UK offices with a combined turnover of more than £100 million, adding: “It wasn’t long after joining Right at Home six years ago that I realised I wanted to be here for the long haul. It epitomises everything I stand for in terms of values, leadership and culture, so for me it’s a dream come true and an absolute privilege to be given the opportunity to take the business on to the next level, while retaining our position as a leading employer and a brand trusted for consistent quality.”

Deary said: “Ethical franchising is a real passion of mine, and the British Franchise Association is the original and largest not-for-profit trade association for franchising in the UK, supporting a near £20 billion industry, so for me, this invitation was an honour, and one that I couldn’t pass up. Lucy has helped us move so far forward in the business already and I’m confident that she will take the business on to new heights; she’s got so much drive and energy and is really well respected by her peers and the franchise network.”