Signature Senior Lifestyle, a provider of luxury assisted living, nursing, respite and dementia care, has appointed Rob Martin as its new chief executive.

Martin will officially assume his role in the autumn. In the interim, the company will continue to be led by Steve Gardner, the company’s interim chief executive. Upon Martin’s arrival, Gardner will return to his role as Signature’s chief financial officer.

Martin has more than 20 years’ leadership experience across health and social care. He is managing director at Anchor, which provides specialist housing and care for people in later life and is also a board member for the National Care Forum. Before his current role, he was director of quality at Anchor for seven years, overseeing quality, governance and service improvement.

Before transitioning to the private sector, Martin served in the British Army for seven years as part of the Royal Artillery

Martin said: “Signature Senior Lifestyle is a business that has built an exceptional reputation for delivering luxury care underpinned by clinical excellence and compassion. I’m delighted to be joining at such a pivotal time, as the business prepares to open three new homes in 2026 and continues to expand its reach and impact. I look forward to working with a passionate and dedicated team to ensure we remain at the forefront of high-quality care, delivering outstanding experiences for our residents, their families, and our people.”