Driven by an increasingly pressured NHS, lengthy waiting lists, and difficulty accessing the services they need, more patients are exploring their private healthcare options. And that means the sector’s marketers are experiencing their own growing pressure.

Reallocation of NHS resources may hit the margins of ophthalmology firms providing care on behalf of the public sector.

HealthInvestor sits down with Adam Thorpe, Managing Director and UK head of health at Stax, for a deep dive into the opportunities in UK independent healthcare.