SmileDirectClub to open high street stores

SmileDirectClub, a company offering teeth straightening via teledentistry, is opening a series of storefronts nationwide including in London, Leeds and Glasgow and Dublin.   

SmileShop appointments are free and include a 3D image of customers teeth with its innovative technology – and, if eligible, customers receive premium teeth whitening.  

SmileDirectClub’s teledentistry platform connects customers directly to an affiliated UK registered dentist or orthodontist. 

The Company entered the UK and Irish market with SmileShops located in WeWork facilities as part of its growth strategy. Since launch, the company has achieved more than 33,400 smiles across the UK and Ireland and following its success is rolling out storefronts.  

David Cran, vice president of SmileDirectClub, UK and Ireland, said:  “A year on from the UK and Ireland launch, SmileDirectClub is thrilled to be supporting British high streets and helping to drive the economy by rolling out its first SmileShop storefronts. With a mission to help more Brits realise the life-changing potential of their smiles, SmileDirectClub will continue to increase access to affordable and convenient clear aligner therapy through our SmileShops and also our impression kits.” 

Date published: September 7, 2020

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