Southern Communications Group acquires primary care telephony firm X-on

Business-to-business communications provider Southern Communications Group (SCG) has acquired X-on, which provides the Surgery Connect telephony product to 1,400 GP practices in England and Wales, representing around 17.5% of the GP practice telephony market.

Under the agreement, X-on becomes a subsidiary of £110 million parent group SCG, with access to funding to accelerate expansion from its core primary care base to providing X-on-branded cloud communications to wider care networks, including the integrated care systems being developed in England.

X-on’s marketing director Paul Heeren said: “Our commitment to evolving our platform with GPs and practice managers, as key stakeholders in the development process, is the key ingredient here.”

Paul Bensley, who will continue as X-on chief executive, added: “This is a very exciting time for our company and our acquisition by SCG is the right decision at the right time to ensure we have the crucial funding to help us realise our true trajectory within the growing digital healthcare market. We’re very much looking forward to collaborating with our new parent to further strengthen our position as a key player in the market whilst maintaining our enviable reputation for exemplary customer service. We see huge opportunity from this agreement.”

Paul Bradford, chief executive of SCG, commented: “X-on has an incredible presence in the primary care cloud telephony market, making it one of the strongest competitors in this space. Our acquisition supercharges X-on towards a new level of growth as the demand for cloud telephony in the primary care and wider healthcare markets continues to escalate. We see X-on as an unstoppable force in the future and its expansion will reach far beyond those markets.”

X-on was founded more than 20 years ago by Bensley and Heeren and launched from a barn in Suffolk. Initially it focused on selling IT support services and ringtones but then diversified into phone systems for the healthcare market. Headquartered in Woodbridge, Suffolk, it now has a £10 million turnover and employs more than 70 staff.

Date published: March 21, 2022

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