Alaana Linney has been appointed to the newly created role of sales director for Bupa Health Clinics, effective 16 July.

In the role, she will oversee sales and client relationship strategy for Bupa’s UK clinics as well as consumer, business-to-business and intermediary sales.

Bupa has stated that it wishes to grow its corporate and SME business and increase its focus on the consumer market, as illustrated by its recent partnership with Waitrose, to create pop-up clinics in its stores.

Linney has 12 years’ commercial and operational experience and joins from Nuffield Health, where she has worked since 2014 in a number of senior roles, most recently as director of business development.

Linney, said: “I am very excited to be joining one of the biggest brands in healthcare. This is a great business with lots of potential and I look forward to working with our customers and key partners to grow and develop our strategy.”