Home healthcare company Cera has appointed Patricia De Loro as its chief product officer. De Loro was formerly head of marketplace EU at Amazon, director of digital at Vodafone, and head of product at eBay.

Luigi De Curtis has been appointed vice-president of growth. For the past six years he has helped build and scale Deliveroo’s business.

Charlotte Donald has been appointed director of operations. Donald has worked in the domiciliary care sector, working her way up the ranks from being in-branch to her most recent regional director role at City & County Healthcare.

Dr Ben Maruthappu, co-founder and chief executive of Cera, said: “We continue on our mission to become the global leader in digital-first home healthcare. [The appointments] will ensure that Cera continues on its growth trajectory effectively and sustainably as we look ahead to 2023 and beyond. By investing in top talent, Cera can empower patients globally to live longer, better lives at home through a digital-first approach to home healthcare, while also helping to combat the ongoing challenges around recruiting more carers to the sector.”