eConsult, a digital triage system for NHS GPs, A&E and outpatient clinicians, has appointed Jane Hurst as chief financial officer to oversee operational and strategic finances, reporting to co-founder and chief executive Dr Murray Ellender.

Hurst has experience in strategic and tactical financial planning. She has worked for the past 21 years at KPMG where she spent seven years supporting NHS organisations helping their financial positions and managing key projects and regularly working with both the trust and the regulator to evaluate business operations and change pricing models.

Ellender said: “For some time now, we’ve been outsourcing our finances. To have Jane join the business and manage our finances internally will be a real game-changer. She’ll be working closely with myself and chief strategic officer Dr Mark Harmon to support us in the strategic direction of the business as we continue to grow into A&E and outpatient departments across the UK.”

Hurst added: “eConsult operates in an incredibly exciting and purpose-led sector. I’ve always had a passion for healthcare and so joining eConsult gives me the opportunity to apply my technical skills to an organisation whose vision I believe in. eConsult has experienced high levels of growth in a very short space of time. As the company continues to scale at speed, it is my mission to support the team with that growth.”