Private fertility group JD Healthcare has appointed Ben Cordle as chief marketing officer, as it looks to expand its footprint across the UK.

Cordle will lead marketing efforts for the group’s fertility services, which include The London Women’s Clinic, The Bridge Centre, The London Sperm Bank, The London Egg Bank and The London Ultrasound Centre.  His specific areas of focus will include an improved digital experience, brand development and further clinic expansion.  

Cordle joins from New Scientist where, as marketing director, he was responsible for audience development, growing subscription and commercial revenues, as well as launching the New Scientist Live event. Prior to this he worked at Time Out, Cancer Research UK and Bauer Media.

Cordle commented: “The opportunity to be part of an organisation which is making so many people’s hopes come true, by helping them to start their own families, as well as the opportunity to work with such an extraordinary group of talented and caring professionals, made this role extremely attractive to me.

“Marketing will play a vital role in growing the group’s world-class brands, particularly The London Women’s Clinic and The Bridge Centre, as we strive to become the number one provider of fertility treatments in the UK.”