Senior living provider Orchard Care Homes, which operates care homes in the North of England and the Midlands, has appointed Mark Pridmore as director of business development and marketing.

Pridmore has 20 years’ experience in new business sales, senior management and healthcare sector marketing.

Orchard Care Homes’ chief executive Hayden Knight said: “Mark is a highly skilled and passionate individual and I’m delighted to have him on board. I am confident that he will be a valuable addition to our senior leadership team and he will uphold our reputation for providing the highest quality of care to every resident.”

Pridmore added: “I’m excited to be joining Orchard Care Homes to help drive the company’s growth and market share. The organisation has a strong reputation for being a great provider of care and one that puts its residents at the heart of everything we do. Couple this with its strong senior management and operations teams, I am thrilled to be joining Orchard.”