Premier Choice Group (PCG), the private health and protection insurance broker, has appointed Sally Moore to its compliance team.

Moore joins from The Permanent Health Company where she worked for 18 years, first as sales and marketing director and then as operations director following the company’s acquisition by AXA.

She has 30 years’ experience within private medical insurance, working for insurers including WPA and Standard Life Healthcare.

Moore commented: “Joining the PCG compliance team as my first venture into working for an intermediary rather than an insurer, will allow me a new area of focus in compliance and training. I have worked with PCG as an intermediary partner for 20 years and it was the company’s culture and corporate values that were a key factor in my decision to join PCG.”