Sue Earrey, former head of land and developments at Hallmark Care Homes, has left the firm to form her own company.

Tulip Care Environments will serve smaller care operator businesses in site acquisition, development, marketing, internal and external designs and research.

During her more than nine years at Hallmark, Earrey (pictured) was instrumental in ensuring the operator’s high profile of quality care home design and environments, picking up six Pinders Healthcare Design Awards.

“It has been an amazing journey, with so much support and encouragement from friends, contacts and even people who I have not met. 

“There is so much to offer all sizes of care providers who want to expand and improve their properties and I have some great ideas on how to make dementia communities work for both the residents and operators,” she said.