Adlington Retirement Living: Sarah Chadwick and Karen McDonald

Sarah Chadwick (left) and Karen McDonald

Adlington Retirement Living has appointed Sarah Chadwick as head of marketing.

Chadwick has more than 26 years’ experience, half of which was spent at marketing and advertising company McCann, where she was head of channel for Aldi. More recently, she was head of marketing for Well Pharmacy and Haulfryn residential park homes.

Alexandra Johnson, sales and marketing director for Adlington Retirement Living said: “Sarah has a very broad range of skills from TV production through to print, advertising, media buying, strategic planning and digital. Her depth of experience makes her the perfect addition to our team to support the growth trajectory of our business.”

Chadwick commented: “Adlington Retirement Living is a brave and bold business that’s not afraid to make big decisions and it has an excellent track record for success. One of the main attractions for me to join the team was its solid foundation of family values. Everybody here really cares about our homeowners and our colleagues. I’m enjoying mentoring the marketing team and I look forward to continuing to support them as they grow with the business.”

Adlington Retirement Living also appointed Karen McDonald as senior sales progressor. McDonald has worked for Adlington Retirement Living since 2018 and has now moved from her previous role as senior sales consultant.

McDonald has more than 40 years’ experience in residential sales and financial services.

McDonald said: “In my new role, I support our homeowners from the point at which they reserve an apartment in one of our retirement communities, right through to their completion date. Explaining the process is key, as many of them have not move home for 20 or 30 years. We talk through the paperwork involved and what documents they need to source so they’re all ready when their solicitor asks for things. It can be a daunting process, so I provide an extra helping hand to support them each step of the way and ensure everything run smoothly. It also leaves my sales colleagues free to focus on new customers too.”

Dr Ed Gladman, chief executive of Adlington Retirement Living, said: “It’s an exciting time for anybody to join the business. In the past six years we have grown from 30 employees to a team of more than 150, with experts from land acquisition, planning, architectural and technical design, to procurement, construction, sales and marketing, legal and community operations. We’re now recruiting for a number of roles ranging from general managers to quantity surveyors.

“Our vision is to empower the older generation to live a long, happy and healthy life. We do this by creating quality retirement communities in safe and secure environments and providing our homeowners with stimulating activities, extensive communal facilities and beautiful private gardens.”

Adlington Retirement Living is headquartered in Congleton, Cheshire.

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