Health insurer Simplyhealth has appointed Tina Kennedy as product director of its consumer businesses, reporting to chief product and commercial officer Katie Wadey.

Kennedy has experience of digital transformation, sales and marketing, and profit and loss management. She began her career in fast moving consumer goods and has worked in commercial leadership roles at Experian and Vodafone and as product director at Aareon which provides software for social housing.

Wadey said: “Tina’s appointment completes the recruitment of our product directors, an important step on journey to becoming a product-led healthcare solutions provider. Alongside recent hires Annie Coleridge and Quentin James, I’m confident we now have the right team of product leaders to drive the business forward and develop much needed solutions to help more people access the everyday healthcare services they are increasingly struggling to get from the over stretched NHS.”

Kennedy commented: “With the demand for healthcare services outstripping NHS capacity we are seeing a real shift in attitudes towards private provision. Simplyhealth is ideally placed to help people with affordable and accessible outpatient care such as dentistry, ophthalmology, dermatology and physiotherapy.”