Ostomy company Trio Healthcare, based in Skipton and Knutsford, has moved Ian Sykes from general manager to vice-president international commercial. Sykes has years of experience in the medical devices market and is now responsible for rolling out Trio’s latest products in multiple territories. This includes the global launch of the company’s first stoma bag, Genii, in the first quarter of next year.

The role of general manager for the UK will be taken on by Caroline Green, previously marketing director at Trio. Green will be responsible for UK sales and marketing.

Nick Crook becomes European business director, having moved from his previous role of regional director for the South. Crook will focus on accelerating sales in Europe.

Chris Lane, chief executive at Trio Healthcare, said: “Our world-class operation would not be possible without our exceptional team, and so we’ve spent the last 12 months placing real focus on getting the right people in the right roles. We’ve bolstered our global teams in the US, Asia and MENA, and we’re doing the same here in the UK. The team’s skill and experience will be crucial at this stage of our journey as we target rapid expansion at home and overseas. Ian, Caroline and Nick already play an integral role in the business, and I am confident they will be exceptional in their new positions.”

Sykes added: “I’m thrilled to take on this new role, and working closely with Caroline, Nick and the wider Trio team in the UK to support our ambitious global growth plans. There is significant opportunity in the ostomy market for a business that offers patients products that truly improve their lives, something we are keenly focused on at Trio. We have the technology, drive and the team to accelerate our share of the market as we take our latest innovation, Genii, global in the new year.”