Later-living developer and operator Untold Living has appointed Lex Cumber as sales and marketing director.

Cumber joins Untold from later-living proptech firm Aline (formerly Sherpa) which provides tech solutions and sales training to later-living sales teams. Before that he was head of membership and operations at ARCO, the national body for operators of UK integrated retirement communities (IRCs). He has experience of developed and building IRCs from working at Castle Oak and Mi-space, part of the Midas Group. 

Cumber said: “Untold Living has quickly made a name for itself, and I am thrilled to join the company as it enters its second year. Despite the UK’s rapidly growing population of older people, we are still building nowhere near the number of purpose-built homes required to tackle the housing and social care crisis in this country.

“The work of companies like Untold Living, then, will be crucial for flying the flag for the sector to inspire the delivery of the thousands of later-living schemes Britain needs and I am truly proud to be part of that mission.”

Russell Jewell, chief executive of Untold Living, added: “Lex is a great addition to the team. He understands the ins and outs of the later-living sector to a truly remarkable degree. His experience at ARCO will provide a significant value-add for our mission to deliver much-needed housing for the older people in Britain, particularly those who are seeking homes at mid-market price points.

“We are incredibly optimistic about the enormous growth prospects of Britain’s burgeoning later-living sectors and look forward to bringing even more sites and assets into the Untold Living portfolio this year.”

Backed by residential property investment company Matter Real Estate, Untold Living has so far secured three sites: in Crawley, West Sussex; Newport, Shropshire; and Eastbourne, East Sussex, to deliver three new later-living schemes, each providing between 100 and 130 units.

Untold Living stated it is targeting a gross development value of £300 million for its initial development pipeline and seeking to acquire other suitable sites and assets across the UK to expand its portfolio this year.