There is a widening gap between cost and capabilities in healthcare, says Penny Pinnock, business development manager at Siemens Financial Services.

Driven by an increasingly pressured NHS, lengthy waiting lists, and difficulty accessing the services they need, more patients are exploring their private healthcare options. And that means the sector’s marketers are experiencing their own growing pressure.

HealthInvestor sits down with Antony Brister, chief financial officer at Aria Care, to find out more about the social care market, Aria’s acquisition of Future Care Group and its growth plans for 2025 and beyond.